How to prove your social media ROI – 2015 Update
7 facts your CEO needs to know about the work you do on social media
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An hour a day: Create your social media content strategy in one week

How to prove your social media ROI – 2015 Update

Social Media ROI

This is part 2 of a 2-part series on measuring social media ROI (Return On Investment). Read part 1 for a guide to the essential social media metrics, where to find them and how to track them as well as Continue reading

Your favorite social media strategy posts from 2014

Top Posts of 2014!

Dog-Eared Social had a great first year. More than 7,000 of you read the blog and I even got to know a few of you better when you reached out via email ( We have some exciting things planned for Continue reading

How to Track Your Instagram Analytics on Iconosquare


While Instagram doesn’t currently have an analytics dashboard, a free application called Iconosquare will provide you with data for your Instagram account. Step 1: Log in with your Instagram information Good news! If you have an Instagram account, you already Continue reading

How to use Facebook Audience Insights to build audience personas

Facebook Audience Insights - Brenda

Meet Brenda. She’s 45 years old. She lives in her upper-middle class home with her husband and 2 school-aged children. She drives a minivan and enjoys listening to the radio, especially country music. She graduated from college but didn’t go Continue reading