How to measure your ROI on social media marketing
7 facts your CEO needs to know about the work you do on social media
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An hour a day: Create your social media content strategy in one week


5 hidden gems you can find on Facebook Insights

Facebook Insights - Engagement Rate

As marketers, we love the wealth of data on Facebook Insights. More data is always better, right? But it can be a bit of a time suck mining through it to find what’s most useful. Unfortunately, with Facebook Insights, some Continue reading

6 social media lessons we can learn from man’s best friend

social Media lessons I learned from my dog

Two years ago this week, we adopted our dog Niles less than two weeks after our honeymoon. Since then, he’s taught us a lot about love (it’s amazing you can look into the eyes of that little fluff ball while Continue reading

An hour a day: Create your social media content strategy in one week

social media content strategy

Social media, that’s just 140 characters, right? Easy! Unfortunately, that’s not the case. Social media is a lot more than writing a tweet. It’s knowing how your audience is going to react before they do. It’s not just knowing what Continue reading

Free Resource: Audience Engagement Social Media Guide

Audience Social Media Engagement Guide

In March, my associate, Sabrina Harvey, and I created this social media guide for constituents attending CARE’s national advocacy conference. While this was my fifth year covering social media at the conference, this was the first time we created a Continue reading

Infographic: Your Social Media Bucket List

Social Media Bucket List

The insanely fast-paced nature of social media marketing means that the job comes with a lot of surprises (both pleasant and not) and a lot of learning by doing. From embracing your errors, to handling your complicated relationships with frequent Continue reading