There’s nothing scarier than a social media strategy gone stale (except maybe an axe murderer back from the dead to avenge his untimely demise…but that’s for another time). So, in an effort to avoid sending your strategy to ghost town, Continue reading
I am pleased to announce that I will be joining Social Media Japan as their Instagram expert. Check out my video, “How to build your brand on Instagram,” below.
Facebook is famous for providing a wealth of data about your friends and your fans. But did you know you can also use it for competitive social media market research? The insights you can glean from the following tips and Continue reading
Today is my birthday. Though I’m not thrilled about getting one year older, I do love my birthday every year. An excuse to celebrate, treat yourself, catch up with the people closest to you and most importantly: eat cake. In Continue reading
Perhaps one of the most under-utilized features in social media and content marketing, Twitter lists can provide the solutions you need to be a more productive social media marketer and content aggregator. Build and maintain the six Twitter lists below Continue reading
Take the social media quiz to find out your strongest attributes in your community management style – and to see where you can improve. Share your results in the comments below (I might even tell you mine)!
Last week I had the honor of being a guest on The App Guy Podcast. The host Paul Kemp and I talked about social media marketing, entrepreneurship and leaving my steady job at CARE to go solo. It was a Continue reading
We’ve all been there. Our star web writer is on vacation. It’s all-hands-on-deck for another project (that has nothing to do with social media). Or, simply, there’s just nothing going on. But, as they say, the show must go on, Continue reading
In the digital age, we’re not the only ones multitasking on over time – our computers are on overdrive as well. With multiple tabs, windows and browsers open at all times, our screens can feel like a jungle. That’s why Continue reading
Content has always been king, but it seems to be making headlines a lot more often these past few months. Consumers don’t want sales pitches – they want content. The challenge is figuring out how to give it to them Continue reading