How to use Google Analytics to enhance your social media ROI

social media roi

The social media ROI (Return On Investment) is an elusive concept to many digital marketers. It’s defined, measured and calculated differently across different industries, companies and agencies. But what almost all brands and businesses have in common, however, is that Continue reading How to use Google Analytics to enhance your social media ROI

Supercharge your content strategy with this Facebook Insights hack

Facebook Insights Color Coded Spreadsheet

While there’s certainly a wealth of data to be gleaned on the Facebook Insights tab, a color-coded analysis on the Excel export can teach you a lot very quickly about what’s working, what isn’t and why. What I love about Continue reading Supercharge your content strategy with this Facebook Insights hack

Your guide to live tweeting an event in any industry

Your Guide to Live Tweeting Events

Regardless of your industry, events and conferences are both incredibly exciting and terribly overwhelming, especially if you plan to cover them live on social media. Live tweeting, whether you’re doing it for your personal brand or for your organization, offers Continue reading Your guide to live tweeting an event in any industry

5 social media integration mistakes you didn’t realize you’re making on your website

social media integration - social media icons

Social media and your website are in a serious, committed, long-term relationship. For all intents and purposes, they are married. That means a decision for one platform should never be made without consulting the health and well-being of the other. Continue reading 5 social media integration mistakes you didn’t realize you’re making on your website

Never miss a piece of trending content with Tweetdeck

Trending Content by Engagements

It’s no secret there’s a lot of noise on social media. Often that’s the biggest challenge associated with social listening – you just lose way too much time filtering through all of the crap. I’ve found Tweetdeck to be an Continue reading Never miss a piece of trending content with Tweetdeck